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The Next Chapter for British Agriculture / Horticulture & Fresh Produce Starts with People.

Over the past few days, one announcement has stood out above almost everything else: the publication of the Government’s new DEFRA Farming Roadmap.

Whatever your views on the detail, I think there is one thing we can all agree on.

Our sectors need confidence.
Confidence to invest.
Confidence to innovate.
Confidence to recruit.
Confidence to build businesses that will still be thriving in 10, 20 and 30 years’ time.

The roadmap talks about productivity, innovation, robotics, AI, skills, fairer supply chains, environmental resilience and the future of horticulture. It also provides longer-term certainty for the Seasonal Worker Scheme and places renewed emphasis on technology and collaboration.

But as I was reading it, I found myself thinking about something else.

None of these ambitions happen without people.
The farm manager prepared to embrace change.
The grower investing in new technology.
The engineer designing the next generation of machinery.
The commercial leader opening new markets.
The graduate choosing a career in agriculture.
The breeder, agronomist, picker, packer, researcher, technician and business owner who quietly keeps our food system moving every single day.

At Redfox Executive Selection, we see first-hand how transformational the right person can be for a business.

And through our Beanstalk.Global – People of the Land – initiative, we’re meeting remarkable individuals whose stories deserve to be heard far beyond our own industries.

Technology will undoubtedly shape the future. But people will define it.
Let’s continue investing in both. Because behind every innovation…
…there is always a person with an idea.

Looking for the best people in the sectors, or looking to become one of them? Redfox Executive Selection – www.redfoxexecutive.com

The author

Max MacGillivray
Max founded Redfox in 2002 and is a recognised industry speaker on the Fresh Food, Agri-Business and Social Media sectors. He has an enviable track record in successfully placing top-level candidates – including Chief Executives – for UK and international blue-chip businesses.

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