Our client is the UK’s largest supplier of specialty salad, herb and vegetable seeds. Powered by innovation, their strong R&D infrastructure includes advanced glasshouses and state-of-the-art labs.
Due to continued success, they are now on the search for a strategic and field-driven Technical Sales representative to accelerate sales across the South of England and into Western Europe. This role dedicates at least 70% of time to customer-facing activities, while collaborating with R&D, strategic planning and launching products in the market place.
Field & Grower Engagement
- Conduct regular in-field visits, customer meetings, and sales calls.
- Present tailored seed solutions highlighting agronomical benefits like enhanced yield, disease resistance, product quality under different growing conditions.
- Build and maintain strong relationships with growers, and key regional stakeholders.
- Manage and grow key accounts and partnerships, offering strategic support.
Sales Strategy & Marketing
- Own and deliver on territory sales targets, revenue forecasts, and margin goals, contributing to company growth.
- Develop and implement sales action plans, including pipeline forecasting and strategic follow-up.
- Conduct market and competitor analysis to inform competitive positioning and strategic decision-making.
- Lead New Product Introductions (NPIs): coordinate campaign rollouts, manage promotional messaging, and synchronize across R&D and marketing.
Person Specification
- Bachelor’s degree in Agriculture, Horticulture, Agronomy, or related field preferred.
- Experience: 3-7 years in technical sales within vegetable seed or horticultural industries, including trial management and product launches.
- Strong agronomic background, crop knowledge, and familiarity with trial processes.
- Commercial Skills: Proven ability to forecast, set targets, and drive sales growth.
- Self-motivated, proactive, results-oriented; excellent communication, negotiation, and presentation capabilities.
- Proficiency in English; knowledge of one or more Western European languages (e.g., French, German, Dutch) is an advantage but not a pre-requisite.
- Comfortable with frequent travel across the UK and Europe; home-based with strong field presence.
For a confidential chat about this vacancy, please call Ian Reed at Redfox without delay quoting Ref: 5988IR
