Providing nothing but high quality organic fresh produce to UK retailers, SunFresh Produce is marching to the Go! Organic Festival this weekend to ask visitors what they expect from their organic food.
The unique insight gained from the ‘uprising’ will be used to create a new generation b2c organic brand that delivers just what the people want.
SunFresh Chief Exec. Matt Godfroy explains:
“SunFresh is on a mission to make life more enjoyable, positively disrupting the organic fresh produce industry and minimising our environmental footprint. SunFresh was born seven years ago from frustration with corporate greed and a necessity to stop putting profit before people and the Planet.
“We source fresh organic produce from a global network of growers – from small family-owned to large-scale farms across five continents – while ensuring the Soil Association standards are met.
“It’s fantastic to see a surge of shoppers who don’t insist on cosmetically perfect food and shun excessive packaging. With current trends providing momentum, we believe there’s an opportunity to talk directly to the end-consumer at the Go! Organic Festival.
“The key is to listen and learn. What matters most to our customers is what matters most to us. We’re going to ask them what they want, and we’re going to make it happen.”
Under the (literal) banner ‘Organic For The People’, the Lincolnshire-based business will be located on stand C8 at the Go! Organic Festival, in Battersea Park, London this weekend, 8-9 September 2018.
Visitor votes really will count as every ballot cast will shape the new brand and will be entered into a chance to win a £500 glamping holiday voucher. Visitors can also grab some delicious fresh organic produce while they’re at the stand talking to the team. You can be sure this democratic process won’t be Trumped up!
For more information please contact Dom Lane either via email: dom@colourandthing.com or call – 07944 440 935
