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Senior Talent Must Adapt… But So Must Employers.

The recent Fresh Produce Journal article we contributed to – “Senior talent must adapt to new realities of fresh produce job market” – has gone on to become one of the publication’s most read articles over the past month we have been informed. To view the article, CLICK LINK.

That alone suggests the subject has struck a chord across agriculture, fresh produce and horticulture.

At Redfox, we speak daily with senior individuals across farming, fresh produce, agri-tech and horticulture – and one thing is becoming increasingly clear:

Many businesses are more exposed on talent than they think.

Across the sectors, we are consistently seeing:

  • 15–30% gaps between perceived pay levels and actual market value
  • High performers who are not actively looking… but remain open to the right opportunity
  • Bonus structures that often fail to reward genuine performance or value creation
  • Increasing levels of “silent attrition risk”

Importantly, this is not simply about salary.

Senior individuals are increasingly moving for:

  • better leadership
  • future opportunity
  • stronger business direction
  • progression
  • flexibility
  • and feeling genuinely valued.

The hidden cost of losing a key individual is also often underestimated.

A £90K departure can quickly become: £130K-£180K+ in real cost

once recruitment fees, disruption, onboarding time, lost momentum and relationship impact are factored in.

The Key Question

If your top five people were approached this week… Would they stay?

Off the back of the market reaction to the FPJ article and what we are seeing live daily, Redfox has launched a tailored:

Salary Benchmarking & Talent Risk Snapshot

This is not generic survey data. It is built from:

  • live recruitment activity
  • real market movement
  • current salary expectations
  • and daily conversations with senior talent across the sectors.

The exercise helps businesses understand:

  • where they sit against the live market
  • where retention risk may exist
  • and where packages may no longer be competitive.

Know Where You Stand

If a tailored Salary Benchmarking & Talent Risk Snapshot could be of interest for your business, contact the Redfox team directly.

Call – 01284 715055
WhatsApp: 07900 888377
Email –  hello@redfoxexecutive.com

Redfox Executive Selection
Specialists in Agriculture • Fresh Produce • Horticulture • Agri-Tech

We don’t just place people. We know what they’re worth.

The author

Max MacGillivray
Max founded Redfox in 2002 and is a recognised industry speaker on the Fresh Food, Agri-Business and Social Media sectors. He has an enviable track record in successfully placing top-level candidates – including Chief Executives – for UK and international blue-chip businesses.

Discussion

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