Redfox has been tasked by a leading branded fresh sector business to source them external investment/partners on a hugely innovative new fresh sector product.
With the rise and rise of the consumer demanding better sourced and sustainable food, our client has created and proved a product that will utterly transform the “space’ in the likes of the leafy salad and defined fruit sectors.
How?
During the Spanish import season for salads, the numbers are for the UK are circa 1150 trucks per week importing product by road at a total cost of £3.25 million per week which equates to 27 full tanker loads of fuel a week. And did you know the seed required to grow this crop you could easily fit in the boot of a MK1 Mini but….it requires 1150 trucks to move the whole crop just from Spain to the UK. Is this sustainable?
The labour
To harvest and pack this crop you need approx. 2500 staff (£1 million per week and rising).
The Plastics
The leafy salad industry just in the UK uses circa 1.8 million tonnes per year. Is this sustainable…
Then we have an upcoming reduction in use of pesticides combined with more volatile weather systems and a rise in demand to cope with growth in the market and the vegan revolution and the desire to eat a reduced meat diet.
Our client has created a solution for the consumer that solves the following issues:
- No trucks required
- No pesticides required
- No labour required
- No big refrigeration and wash plants required.
- No volatile weather systems
- No plastic packaging required
- The consumer gets super fresh quality produce
The consumer wins and the environment wins.
So together with the consumer, everyone uses less transport, less refrigeration, less labour, less packaging, less pesticides and eats healthier.
To view the VLOG on this opportunity – CLICK ON THIS LINK.
To be presented the investment pack for this truly unique offering on a confidential basis, please contact Max MacGillivray on email – max@redfoxexecutive.com or call Max direct on +44 (0) 1284 715055
