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The Great Fruit Adventure!

As many of you know, this November myself and fellow fresh produce veterans, Chris Payne and Gareth Jones, are set to leave off on our Great Fruit Adventure! We are really excited for this project and hopefully what it’s going to do to promote the importance of fruit and vegetables and in aiding the education of both UK children and the nation!

Upon learning that six out of 10 UK children have not a clue where the fruit and veg in their diet comes from, and after reading figures from the World Health Organisation which showed that in 2013, 5.2m deaths worldwide were a result of inadequate consumption of fruit and vegetables, we were inspired to plan an adventure which would both provide us with a story we could tell at visits to schools and colleges, and which would allow us to raise money for a number of African charities.

The Great Fruit Adventure RouteOur epic Great Fruit Adventure (all on a motorbike!) will begin upon leaving Bury St Edmunds, Suffolk, ending in Cape Town, South Africa, travelling through the likes of Spain and at various points across Africa. On the way, we will visit a variety of growers to help us spread the word of how the food they supply ends up in our local British supermarkets! From key citrus growers in Spain to great growers in Ghana that supply known chains such as Waitrose and Sainsbury’s with their scrumptious fruit products, I am super-excited to embark on this journey which we hope will really help us open the eyes of a nation and our often ignorance when it comes to knowledge of where our fresh produce comes from.

We would really appreciate you helping us SPREAD THE WORD! We’re really keen for our journey to make a difference, and any help you can give us simply by sharing our story on social media would be amazing! You can like our Facebook page or share our weblink.

Any involvement with support or sponsoring our Great Fruit Adventure would also be greatly appreciated! You can call on 01284 715055, email info@thegreatfruitadventure.com or visit www.thegreatfruitadventure.com to help out!

Our project is completely a non-profit campaign, and after the cost of the trip which we hope will generate national awareness of where our fresh produce comes from, spreading the stories of their growers, all donations will go to a selected number of African facing charities.

Thank you – we can’t wait to set off on our Great Fruit Adventure and share the stories of the people who provide us with the gorgeous, succulent range of fruits and vegetables we enjoy here in the UK!

The author

Max MacGillivray
Max founded Redfox in 2002 and is a recognised industry speaker on the Fresh Food, Agri-Business and Social Media sectors. He has an enviable track record in successfully placing top-level candidates – including Chief Executives – for UK and international blue-chip businesses.

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